Marketing Toolkit

Marketing Toolkit for Professional Service Businesses
LAUNCHING REAL SOON - JUST $99!


Because you're different...

The marketing of a professional service business is vastly different to that of a retail store or someone who happens to sell products. The reason it is different, is that potential CLIENTS need to KNOW, LIKE and TRUST you and feel they are dealing with an EXPERT before they buy. Most new business comes from word-of-mouth REFERRAL and the REPUTATION you have in your field. Decisions to purchase are not made lightly, often due to the higher cost of our services and the very personal nature of what we do. That's why this unique toolkit is being developed and is due to be launched real soon!

Who is the toolkit for?

If you happen to sell a professional service such as consulting, training, financial planning, mortgage broking, travel consulting, creative services such as advertising or graphic design, architecture services, interior design, landscaping, real estate, business coaching, accounting, book keeping, psychological services, IT service or legal services (just to name a few), then this toolkit is for you.

What does it include?

The Marketing Toolkit for Professional Service Businesses is an online toolkit emailed to you as a 100 page PDF document (broken into 20 simple modules) that can be read online or printed. It is accompanied by real life case studies, action planning and some simple word document templates such as a marketing plan and budget template. The toolkit covers the following topics:

1. How to build your business to fulfill your personal goals
2. How to write a simple marketing plan
3. How to set meaningful marketing and sales targets
4. How to position and differentiate your business
5. How to target your market
6. How to package and price your services
7. How to get your elevator pitch working every time
8. How to get a great looking brand and marketing materials
9. How to get a database of qualified prospects
10. How to be the expert in your field
11. How to speak and present like a pro
12. How to write and publish great content
13. How to get publicity for your business
14. How to be a brilliant networker
15. How to build a referral program
16. How to host successful events
17. How to create powerful alliances
18. How to get a great website
19. How to drive traffic to your website
20. How to use social media to attract interest and enquiries

This program is a very small investment if it helps you avoid the expensive mistakes many professional service businesses make by appointing the wrong marketing suppliers ie web developers, designers and PR specialists. It will also help you avoid wasting money on marketing tactics that simply won’t work for your kind of business. How do I know this? Because I estimate that one in two of my clients have come to me after wasting money and being gravely disappointed with their marketing efforts.

To register your interest in being one of the first to get your hands on The Marketing Toolkit for Professional Service Businesses, please email us at info@connectmarketing.com.au and we'll be the first to let you know when it's available.