Small Business Marketing | Marketing Services | Marketing Consultant

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Happy new year! I hope 2012 is already off to a flying start for you and your business.

I've just spent most of January rejuvenating, refocusing and goal setting. I'm 100% sure it's going to be one of the best years ever, as I push full-steam ahead into making a difference to your business. Read these articles to inspire you to make 2012 your best year yet.

There's been much written on the concept of using mantra's for life and business. Mantras are defined as a sound, syllable, word or group of words that are capable of creating deep transformation. In the world of business they may appear as a slogan, motto or tagline. After writing down my goals for the year, I looked for common themes to help me define my mantra. And I came up with... Make a Difference. In 2012, I'm committed to making a difference to my health, to my son, to my family, my friends and clients. Ultimately I'm committed to making a difference in the world. What's your three-word mantra for 2012? I'd love to know.

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CLIENT SUCCESS STORY

Lakes Business Park

Lakes Business Park is Sydney’s premier business park and home to over 50 of the world’s most successful companies such as Telstra, Volkswagen and Sunbeam. The park is uniquely located in a beautiful lake and park setting in Botany, just 5 minutes from the airport. The challenge facing the team at LBP was that while the tenants and their 1500 employees knew what a lovely park they worked in, the business world at large didn’t really know the park existed or why it was a cut above the all the other business parks in Sydney. They needed a plan to get greater awareness and more attention and in turn attract tenants for any arising vacant space. The marketing and sales function and role needed to be embedded into the business.

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