I actually have just bought her book and love it. I do marketing for Small Businesses in Perth and work with the Small Business Development Corporation and run workshops there. I am always reading other people's books and articles on Small Business marketing and have to say I feel Carolyn's is the best so far. I will definitely recommend her book to other people. I love how she has put it in simple form with case studies. I also think it is great how she has experience in this rather than someone trying to talk from just a text book knowledge. I have always wondered how these "experts" can give you advice and have never had first hand experience.
Secrets from my hairdresser
It’s a case of third time lucky. After two woeful experiences with hairdressers, I’ve discovered the lovely Stephanie at Huge Hair. Not only is she highly skilled, friendly and efficient, she’s brilliant at marketing and customer service.
On my first visit I was offered a $50 discount and shown to a seat with a lovely hand-written place card on it. Steph then gave me a detailed assessment of my hair and asked me what I wanted. She then took great care to cut and colour it just as we agreed. As I left, my personal details were recorded in their database. Three days later I received a lovely letter with two vouchers, one with a $50 discount for a friend and one for me with a $25 discount for my second visit.
Yesterday, I went back for my second haircut. I was thrilled with the result and am now a raving fan. I’m not expecting any more discounts. That’s now irrelevant. I’m so impressed with her service and attention to detail the price doesn't really matter. I’m going back… and I’m telling my friends about it. What lessons can you learn from my hairdresser? What can you do to create raving fans for your business?
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