Don't miss an opportunity to listen and learn from an expert in the field of marketing - without going through all the jargon! Carolyn makes marketing sound simple by giving you some easy tools and guides to apply to your business immediately - the choice is yours!
10 Ways to Get more Business in 30 Days
When times get tough and business is barely trickling in, you need to get smarter at marketing your business, generating more leads and getting more revenue. It’s simply not good enough to ‘batten down the hatches’ and hope that you’ll survive the storm. Smart business owners look at tough economic times as an opportunity to get creative - they don’t stop marketing, they do more of it!
Here are just ten ways you could get noticed and get more business in the next 30 days;
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Differentiate your business from the crowd by innovating - change your pricing structure, packaging, product benefits, service offering, special promotions or even introduce a new product. And then tell all your old customers and every one you know about it - but please make it interesting and newsworthy!
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Do something outlandish that will get your business noticed by the media - like Richard Branson who dressed up as a bride when he launched Virgin Brides.
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Identify 10 business owners you know who could refer you business and then refer each of them a client or connect them to each other – and watch it come back to you in spades.
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Find other people with complementary talents and pitch as a team for a Government or big company project.
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Take on a short term contract or project - one that will improve your skills and knowledge and grow your networks and contacts while still allowing you to grow your business.
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Market your business via social media – it’s FREE! Get on Facebook, Youtube, write a blog and more.
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Do some intensive networking - attend a business event daily, get into the online networks like LinkedIn or go down to the pub on Friday night (if that’s where your target market is!)
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Find ways to collaborate with your competition – maybe they have a target market they can’t service or you offer a product that they don’t. Your perceived competition can indeed be your biggest source of new business.
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Get clever with distribution – ask yourself ‘which bigger companies already have my target market as clients?’ Don’t be scared to approach them for a coffee. If you have something of quality and it’s potentially of interest and value to their clients, why wouldn’t they want to talk to you?
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Offer something for FREE - your customers and potential customers love FREE (but QUALITY) stuff. Get a meeting by offering to present your latest research report or invite them as your guest to an event that is of high personal interest to them.
When times are tough, it’s tempting to try and wait out the storm and hope for the best. Smart business owners take control of the situation. They get smart and they get marketing – like they never have before!
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